Thursday, October 31, 2013

Blogging For Fun And Work

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Blogger is a blog publishing service that allows private or multi-user blogs with time entries. It was created by Pyramid Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of Up until May 1, 2010 Blogger allowed users to publish blogs on other hosts, via FTP. All such blogs had (or still have) to be moved to Google's own servers, with domains other than allowed via custom URLs.

On August 23, 1999, Blogger was launched by Pyrex Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyramid Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyramid had charged) to become free. In October 2004, Pyrex Labs' co-founder, Evan Williams, left Google. In 2004, Google purchased Picasa; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their.

Blogging: It's not a fad and it's not going away anytime soon.  As a small business owner, why should you be grateful? Because even the smallest business can use blogging to put a human face on its brand and enable it to look larger than life.

When I get out from behind my iMac and put on my lady clothes, I often address business groups on the art and science of business blogging, since so many small business people don't seem to understand its value. I tell them this: whether you tune up your writing skills to write your own blog or hire someone to do it for you by furnishing them with topics and quotes, a blog allows you to create a foundation upon which all your work and your brand is anchored.

Simply put, blogging helps to brand you as an expert and sets you apart from your competitors by educating your prospects and your clients.  Giving away tidbits of information vital to the readers of your blog creates a bond and a rapport that makes people want to trust you.  "Don't focus on having a great blog. Focus on producing a blog that's great for your readers."

If you've never blogged on behalf of your business before, however, it pays to do some homework before you even tap words onto your computer screen.  What does your audience need? What information can you provide that can help them? And how can you offer advice that appears more earnest and is better researched than others they might come across, all while representing you in the best possible light?




Once you've come up with a list of topics (Google searches help tremendously with this), you can begin to set a schedule for posting your blogs. Once a week? Once a month? Once every quarter? Because blogs can be fairly short, scheduling them more frequently optimizes the number of readers who come to rely on your information.